Audiovisual Education / Regina Coyula

The concerns of cultural and UNEAC officials over the potentially dangerous ideological content of the paquete* (package) is also causing me some concern. I am not an avid consumer of either the paquete or of television in general, but a furtive look, a stolen glance, a scan across the horizon raises serious doubts about the ammunition these Cuban organizations have to counter the barrage of audiovisual material coming from this package.

Are they trying to educate us with soap operas like Avenida Brasil (Brazil Avenue), in which the growing middle class does not make the connection between economic prosperity and good manners or good taste?  Or, alternatively, is Paraíso Tropical (Lost Paradise), which is currently being broadcast, now considered to be the model?

Are they betting on Cuban soap operas, rejected as “ugly” because they portray the current reality or labeled as “sci-fi” because they sugarcoat that same reality?

Do the latest South Korean soap operas (where nothing is ugly and everybody is an idiot) have some deeper meaning that escapes me?

Are they thinking of getting rid of many of their musical programs in which triviality, vulgarity, sexism and bad taste exert a pull over producers as well as musicians?

Is education going to be achieved through interview programs, whether they deal with politics, addiction, entertainment or public services?

Will cinematic education disrupt the profile of their programming, turning the Saturday Movie into a different version of the Sunday Matinee and Midnight Cinema by replaying B movies?

All of this is making me wonder if officials are really as concerned about quality as they are that the paquete continues its expansion unchecked by state supervision. Nah! it doesn’t matter how many operations they carry out. Like the Hydra, for every distributor that is eliminated, two more show up. And if they are trying to counteract its effects with the above-mentioned content or other similar programming, the education of the citizenry will continue to decline. On the other hand, the future success of the paquete, in which everyone chooses what he or she wants, is guaranteed.

Translated by Corriver

*Translator’s note: The paquete, or package, is a selection of foreign entertainment programs distributed informally throughout Cuba. In July, 2014 the national television broadcaster, TVC, admitted it could not compete with its selection of programming. UNEAC is the Spanish abbreviation for the Artist’s and Writer’s Union of Cuba.

17 November 2014

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