The “Revoliquera” Experience (Reloaded) / Regina Coyula

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I put up this post this past Friday, but the WordPress goblins made it disappear. With my scarce connection time and my barely adequate technical knowledge, I wasted a copious amount of time looking for responses in a forum, and along the way, restoring this post. Management having failed, I’ll do this the old way: by repeating it.

The Revoliquera* Experience

If I ask a youth with occasional internet access which page referring to Cuba he visits, almost certainly he’ll respond with Facebook. It doesn’t matter that it’s not Cuban. The social network par excellence keeps him up to date with his artists and favorite athletes and let’s him meet up with his school friends, who today can be the same in Miami as in Madrid or Moscow.

But if I consult a young fan of technology or video games, or who is just growing out of his first childhood, the more sure is that he’ll answer that his favorite page is Revolico, the site of national sales & buying, born from the lack of a physical space inside Cuba to accommodate a classified ad.

It’s impossible to walk down the street and not see bills posted on phone poles announcing electronic musical concerts or house parties. On bus walls appear printed announcements of exchanges, nor does a car attract any attention with a cardboard box behind the windshield with hurried letters that read: “FOR SALE”. The yellow pages of the telephone book increasingly recognize the emerging private services sector, but even there the space is insufficient to insert a perishable or offensive ad. Here is where the online note triumphs.

No matter the real estate market, where the false image of an enormous (and overpriced) residential listing is for sale, poking around on revolico.com reveals that Cubans aren’t too interested in whether or not the government is going to build socialism; but meanwhile, each provides their own management style, and for some it doesn’t seem to be going badly. The productive forces of this country are in the starting blocks waiting for the starter’s gun to go off, and Revolico is becoming pre-competition training.

And if you don’t have access to the internet, that is no longer a problem. Inside a weekly or monthly 500 GB pack you can find an offline version of the popular site that now permits even the opening of links to photos; “It’s exactly the same as seeing it on the Internet,” a neighbor told me who copied her own version from me last week. As it is often forbidden to access Revolico from work and school, or the page won’t open and is redirected to the searcher, disturbed souls have posted alternative addresses and proxies that lead to the revoliquera (messy) experience.

Office services, translations, language classes, wedding dress rental, jobs, loans with interest, clowns, quotes … that amalgam makes up the pages of Revolico, a much better known site within Cuba than Generation Y, and more visited than CubaDebate.

Translator’s note: “Revoliquera” is an adjective roughly meaning “messy” created from the word “revolico” which in Cuban slang means “a mess”; it is the name of the Cuban site that is the equivalent of “Craigslist.”

Translated by: JT

13 May 2013

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